Conversion Rate Optimisation

More revenue. Same traffic.

You're already paying to bring people to your site. The question is how many of them convert — and why the rest don't. Our CRO Audit finds the friction, the weak copy, and the missing trust signals that are quietly costing you conversions every single day.

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The Problem

Your best traffic is leaving without converting. You're just not sure why.

Most conversion problems are invisible unless you're specifically looking for them. A vague headline, a CTA nobody clicks, a form with one too many fields — each one costs you a small percentage of visitors. Stack them up and you're losing a meaningful slice of your potential revenue every month.

Your homepage hero has 5 seconds to communicate your value prop. Most fail this test — and the visitor who bounces never comes back.

CTA copy like "Learn more" and "Get started" is the conversion equivalent of shrugging. Specific, benefit-led CTAs consistently outperform them — sometimes dramatically.

Social proof is the single highest-ROI trust signal on any page. Most companies either don't have enough of it, put it too far down the page, or make it too generic to be believable.

Form friction kills conversions silently. Every unnecessary field you ask for costs you signups — but you'd never know without measuring.

Mobile experience is often an afterthought. If your CTA doesn't render correctly on a phone, you're losing every mobile visitor who reaches that point.

How It Works

What we actually do.

Conversion Goal Mapping

We start with the data: your primary conversion goal, current conversion rate (if known), and funnel drop-off points from GA4. We also request any heatmap data (Hotjar, Microsoft Clarity) or session recordings you have — this context makes the audit dramatically more specific.

Page-by-Page Analysis

We screenshot and annotate every key page in your conversion funnel — homepage, landing pages, pricing page, and signup flow. We're looking at hierarchy, copy, CTA placement, trust signals, mobile rendering, and page speed.

AI-Powered Diagnosis

We run the annotated pages through Claude using the page-cro and signup-flow-cro skills, combined with your GA4 funnel data. The output is a structured list of every friction point, weak element, and missed opportunity — categorised by impact and effort.

Copy Rewrites

For every high-impact issue involving copy — headline, CTA, value prop, social proof framing — we write the specific replacement. You don't get a recommendation to "improve the headline." You get 3 headline options, ready to test.

A/B Test Plan

We identify the top 3 tests you should run based on the audit findings — with hypothesis, variants, primary metric, and minimum sample size. You leave with a testing roadmap, not just a problem list.

Delivery & Prioritisation

A 45-minute call where we walk through the findings, agree on quick wins to implement immediately, and discuss the A/B test plan. We record it and send the full package — report, copy, annotated screenshots, and test plan — within 24 hours.

What You Get

Every deliverable.
No ambiguity.

You'll know exactly what you're getting before you sign anything. No scope creep, no surprise add-ons.

CRO Audit Report

Page-by-page analysis with annotated screenshots, issue list, severity ratings, and specific recommendations. Structured for both your marketing team and any developer who needs to implement fixes.

Copy Rewrites

Replacement copy for every high-impact copy issue — headlines, CTAs, value props, social proof framing. Multiple variants where relevant, ready to implement or test.

Quick Wins Checklist

Changes that take under an hour and should be done before anything else. Usually 5–8 items. Implement these first and see results immediately.

A/B Test Plan

Top 3 recommended tests with hypothesis, variant specs, primary success metric, and minimum sample size — ready to brief your team or a testing tool.

Annotated Screenshots

Visual markup of every key page with issues called out directly on the page — easier to brief developers and designers than a text description alone.

45-Minute Delivery Call + Recording

Live walkthrough of findings, prioritisation discussion, and Q&A. Recorded and shared within 24 hours.

Pricing

Transparent pricing.
No surprises.

One audit or ongoing quarterly optimisation — depending on how fast your funnel evolves.

One-Time Audit

$800

No monthly commitment

Up to 5 key pages audited
Full conversion funnel analysis
Copy rewrites for high-impact issues
Quick wins checklist
A/B test plan (top 3 tests)
Annotated screenshots
45-minute delivery call + recording

Get Started

★ Quarterly Retainer

$800

+ $200 / month

Everything in One-Time Audit
Monthly conversion rate review
New page audits as you launch them
A/B test results review each quarter
Updated recommendations based on data
Iterative copy improvements

Get Started

Pairs well with Brand Encoding if you want the copy rewrites to match your brand voice — but the audit and action plan stand completely on their own.

FAQ

Common questions.

What pages do you audit?

We audit up to 5 key pages in the one-time tier: typically your homepage, primary landing page, pricing page, and signup/contact flow. On retainer, we audit new pages as you launch them. If you have a specific page you're worried about, tell us on the intake call and we'll prioritise it.

We don't have much traffic yet. Is CRO worthwhile?

If you have fewer than 500 monthly visitors, A/B testing won't be statistically valid — but fixing obvious friction points absolutely is. The audit will surface copy and UX issues you can fix immediately, even without running formal tests. CRO isn't just testing — it's removing barriers.

Do you implement the changes, or just recommend them?

We deliver recommendations, copy, and annotated specs — implementation is on your team. We write copy that's ready to publish, and we spec visual changes clearly enough that your developer or designer can implement without needing to chase us for clarification.

How much can CRO actually improve conversions?

Depends on how much friction you currently have. Fixing a weak CTA and a vague headline on a high-traffic landing page can move conversions meaningfully with zero additional ad spend. We've seen headline changes alone move conversion rates by double digits. The audit will show you where your biggest leverage points are.

We already A/B test. Why do we need an audit?

Testing is a tool for validating ideas — it doesn't generate the ideas. An audit finds the problems and generates the hypotheses your tests should be validating. Most testing programs run out of good ideas quickly without a structured diagnostic process feeding them.

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