Home›Our Skills›Brand Encoding
Core Skill

AI that sounds exactly like you.

Most companies using AI for marketing are producing content that could have come from any brand in their category. We fix that — by encoding your voice, rules, and messaging into a custom Claude skill that governs every output automatically. Set it up once. Use it forever.

Get Your Brand Encoded See How It Works
The Problem

Your AI output is off-brand. And it's getting worse at scale.

The moment your team starts using AI tools without brand governance, you start producing content at scale that erodes the brand you've spent years building. And the faster you move, the more damage gets done.

Your LinkedIn posts sound like a press release. Your emails read like a chatbot wrote them. Your ads could belong to any competitor in your space.
Every time someone uses ChatGPT or Claude, they start from scratch — your brand voice doesn't exist in their context window.
Your style guide sits in a Google Drive folder nobody opens. Even the people who know it exists don't reference it when they're in a flow state writing with AI.
The problem compounds. More AI usage means more off-brand output means more brand dilution means more customer confusion.
How It Works

What we actually do.

01
Brand Discovery Session
A 60-minute live session where we extract everything about your brand — voice, tone, audience, messaging pillars, owned language, guardrails, and what you absolutely never want to sound like. We complete this together, not via a form you fill out on your own. The conversation surfaces things a questionnaire never would.
02
Brand Bible Creation
We turn the discovery session into a 3–5 page Brand Bible — a designed, documented, deliverable you own and can use beyond just AI. It covers voice, tone, audience personas, core messaging, owned language, format guidelines, and guardrails. This is what your new hire reads on Day 1.
03
Brand Skill Build
We engineer a custom Claude Project using your Brand Bible as the foundation. The system prompt is structured so every conversation in that project automatically enforces your voice, respects your guardrails, and produces content that sounds unmistakably like you — without your team needing to explain it every time.
04
QA Testing
We run 6 specific tests on the skill before delivery: voice consistency, format compliance, guardrail enforcement, competitor policy, ambiguous brief handling, and off-brand prompt resistance. If it fails any test, we fix it. You never receive a skill that hasn't passed all six.
05
Prompt Library Build
We build 10 pre-configured prompts for your most common content use cases — social posts, email subject lines, cold outreach, ad copy, blog outlines, feature announcements, and more. Open the project, paste the prompt, get on-brand output immediately.
06
Delivery, Training & Handoff
A 60-minute live training session where we walk your team through the skill, demonstrate all 10 prompts, and answer every question. We record it and share the link within 24 hours. Then we schedule your first quarterly refresh call.
What You Get

Every deliverable.
No ambiguity.

You'll know exactly what you're getting before you sign anything. No scope creep, no surprise add-ons.

Brand Bible Document
A professionally formatted 3–5 page document covering your voice, tone, audience, messaging, owned language, and guardrails. Yours to keep, share, and reference — permanently useful beyond just AI.
Custom Claude Brand Skill
A live Claude Project engineered on your brand standards. Every conversation in that project produces on-brand output automatically — no prompt engineering from your team required.
Prompt Library (10 Use Cases)
10 pre-built prompts covering your highest-priority content types. Plug in, produce, ship. Includes social, email, ads, long-form, and sales content.
QA Report
Documentation of every test run on the skill before delivery — so you know exactly how it performs and where its edges are.
Live Training Session + Recording
60-minute walkthrough with your team, recorded and shared within 24 hours so anyone who missed it can get up to speed.
Quarterly Skill Refresh
Every 3 months we revisit the skill — update it for any brand evolution, add new use cases, refine based on how your team is using it. Included in your retainer.
Pricing

Transparent pricing.
No surprises.

Two paths depending on whether you have existing brand standards or need to build them from scratch.

Have Brand Standards
$1,500
+ $250 / month
  • Brand Discovery Session
  • Brand Bible (Lite)
  • Custom Claude Brand Skill
  • Prompt Library (10 use cases)
  • Team Training Session + Recording
  • Quarterly Skill Refresh
Get Started
★ Need Brand Standards First
$3,500
+ $350 / month
  • Kickstand Brand Development
  • Full Brand Bible (designed)
  • Custom Claude Brand Skill
  • Prompt Library (10 use cases)
  • Team Training Session + Recording
  • Quarterly Skill Refresh
  • Priority support first 30 days
Get Started

Brand Encoding is the foundation for all other AIgency skills. If you add SEO Audit, CRO, or other skills later, we apply a 20% discount on setup fees.

FAQ

Common questions.

Do I need to have brand guidelines already?
No. About half our clients come to us without documented brand standards — that's what the Build + Encode tier is for. We work with Kickstand to develop your brand foundation first, then encode it. The only thing you need is a clear idea of what you do and who you do it for.
What is Claude, and do my team members need an account?
Claude is Anthropic's AI assistant — similar to ChatGPT but widely considered the best for long-form writing and following detailed instructions. Each team member who will use the Brand Skill needs a Claude.ai account. The Pro plan ($20/month) is sufficient for most teams.
How long does the whole process take?
From kickoff call to a live, QA'd Brand Skill in your hands: typically 15–21 business days. The Brand Bible review call is the main timing variable — we need your feedback before we build the skill.
What if the skill doesn't sound right?
We run 6 QA tests before delivery, but if you receive the skill and something feels off, we fix it — no questions asked. Getting the voice right is the whole point. Revisions are included in the first 30 days.
Can more than one person on my team use it?
Yes. A Claude Project can be used by anyone with access to the account. You can share access across your whole marketing team. The skill produces consistent output regardless of who's using it.
What happens on the quarterly refresh?
We schedule a 30-minute call to discuss what's changed — new products, updated messaging, new use cases your team needs, anything that's evolved. Then we update the skill and prompt library to reflect it. The skill should always reflect your current brand, not the version from 12 months ago.
Add More Skills

Pair with these skills.

SEO
SEO Audit
Full technical and on-page diagnosis. Finds what's broken, what's missing, and produces a prioritized fix list with expected impact.
Learn more →
Conversion
CRO Audit
AI analysis of your key pages and conversion flows. Finds friction and missed opportunities — with specific copy and UX fixes.
Learn more →
Content
Copy & Email
On-brand copywriting and email sequences, governed by your Brand Skill so every word sounds like you wrote it.
Learn more →
Get Started

Get your brand encoded.

No commitment. We will audit your current setup, show you exactly what is broken, and give you a clear picture of what this skill will do for your business before you spend a dollar.

Free 30-minute audit, no pitch just findings
Response within one business day
No lock-in, start with one skill and add more anytime