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Content & Copy

On-brand copy, at AI speed.

Most AI-generated copy sounds like AI generated it. Generic, formulaic, interchangeable with your competitors. We solve that by running every piece through your Brand Skill — so the output sounds like you wrote it on your best day. Not a template. Not a robot. You.

Get Your Copy Skill See How It Works
The Problem

Your AI copy is fast. It's just not yours.

The speed of AI content creation is genuinely remarkable. The problem is that speed without governance produces volume, not quality — and off-brand volume at scale actively hurts you.

Generic AI copy erodes brand distinctiveness. The more you publish, the more you sound like everyone else using the same tools with no brand context.
Email sequences built on templates convert at template rates. The highest-performing email copy sounds like it came from a person who knows the reader — which is exactly what your Brand Skill makes possible.
Every new copywriter, contractor, or AI session starts from scratch without brand governance. Consistency is impossible when there's no enforced standard.
The copy problem compounds: off-brand content trains your audience to expect less from you, making on-brand content harder to land when it matters.
How It Works

What we actually do.

01
Brief Intake
Every piece of copy starts with a brief — not a vague request. We've built a simple brief template that captures the format, goal, audience, CTA, proof points, and constraints in under 5 minutes. No brief, no copy. This discipline is what makes the output actually useful.
02
Brand Skill Activation
All copy is produced inside your Claude Brand Skill Project — so your voice, guardrails, and messaging standards govern every output automatically. We also layer in the relevant skill from the coreyhaines31 marketing skill library (email-sequence, copywriting, cold-email) for format-specific best practices.
03
First Draft Production
We produce the first draft against your brief. For email sequences, this includes subject line, preview text, and body for every email. For copy pages, it includes headline variants, subheadlines, body copy, and CTA options. Always multiple variants on key elements.
04
QA Review
Every piece goes through a QA checklist before it reaches you: brand voice compliance, banned word check, CTA specificity, problem-first structure, reading level match, and unsupported claims check. If anything fails, we fix it before you see it.
05
Delivery & Iteration
Copy delivered as a clean Google Doc with everything labelled and organised. We include brief implementation notes where helpful. One round of revisions is included in the project price — we aim to get it right on the first delivery, but we build in a revision buffer.
What You Get

Every deliverable.
No ambiguity.

You'll know exactly what you're getting before you sign anything. No scope creep, no surprise add-ons.

Email Sequence (up to 5 emails)
Subject line, preview text, and full body copy for each email. Formatted and ready for your email platform. Includes welcome, nurture, re-engagement, and cold outreach configurations depending on your needs.
Landing Page Copy
Headline variants (5+), subheadline, hero body copy, feature/benefit descriptions, social proof framing, objection handling copy, and CTA options — organised by page section.
Ad Copy Pack
Google Ads format: headline set + description. Meta format: primary text + headline + description. Multiple variants per ad. All governed by brand voice.
Social Content Pack
10 posts in your brand voice for LinkedIn or X — a mix of formats (observation, story, list, question) suitable for scheduling across a month.
Brand Voice QA Report
Documentation of every piece against the brand voice checklist — so you can see exactly why each piece was written the way it was.
Pricing

Transparent pricing.
No surprises.

Project-based or monthly retainer — depending on your content volume.

Starter Project
$600
One-time
  • 1 deliverable set (choose one type)
  • Brand Skill governance throughout
  • Multiple variants on key elements
  • QA review before delivery
  • Google Doc delivery
  • 1 revision round included
Get Started
★ Monthly Retainer
$600
$150 / month ongoing
  • Up to 3 deliverable sets per month
  • Priority turnaround (5 business days)
  • Brief template + monthly intake process
  • Quarterly review of what's performing
  • Copy archive for team reference
  • Brand voice stays current with refreshes
Get Started

Pairs best with Brand Encoding — if you have your brand encoded, every piece of copy is automatically on-brand. Don't have it yet? We can still produce great copy using a brand brief you supply.

FAQ

Common questions.

Do I need Brand Encoding before I can use this skill?
Yes. The Copy & Email Skill runs inside your Claude Brand Skill Project — that's what makes the output on-brand rather than generic. If you don't have Brand Encoding yet, we'd recommend starting there. The bundle pricing makes it more economical to do both together.
What types of copy can you produce?
Email sequences (welcome, nurture, re-engagement, cold outreach), landing page copy, ad copy (Google and Meta formats), social content (LinkedIn and X), product descriptions, website copy, sales one-pagers, and feature announcements. If you have a specific format in mind that's not listed, ask us.
How long does it take to turn around a copy request?
On the monthly retainer: 5 business days from brief submission. One-time projects: 7–10 business days. Rush turnarounds (48 hours) are available at an additional fee.
Can we use the copy directly, or does it need heavy editing?
The goal is copy that goes out with minimal editing. QA'd Brand Skill output typically requires light editing at most — adjusting a specific detail, updating a data point, personalising for a specific segment. If you find yourself rewriting heavily, tell us and we'll recalibrate the skill.
What's included in the revision round?
One round of revisions based on your consolidated feedback — not iterative tweaks. We'll address all feedback in a single revised document. If something is fundamentally off, we'll fix it no questions asked — but if it's a preference change after the fact (different tone direction, different angle), that's a new brief.
Add More Services

Related services.

Core
Brand Encoding
Encode your voice and messaging into a custom Claude skill — every AI output is automatically on-brand. A natural complement to any of our audit services.
Learn more →
Conversion
CRO Audit
AI analysis of your key pages and conversion flows. Finds friction and missed opportunities — with specific copy and UX fixes.
Learn more →
SEO
SEO Audit
Full technical and on-page diagnosis. Finds what's broken, what's missing, and produces a prioritized fix list with expected impact.
Learn more →
Get Started

Copy that sounds like you.

No commitment. We will audit your current setup, show you exactly what is broken, and give you a clear picture of what this skill will do for your business before you spend a dollar.

Free 30-minute audit, no pitch just findings
Response within one business day
No lock-in, start with one skill and add more anytime