AI Search Optimisation

Get cited by ChatGPT before your competitors do.

Millions of buying decisions now start with an AI search tool. "What's the best CRM for small teams?" "Which project management tool is easiest to set up?" If you're not showing up in those answers, someone else is. We fix that — before your category gets crowded.

Your SEO strategy was built for a search engine that's losing market share.

AI Overviews, ChatGPT search, Perplexity, Claude.ai, and Gemini are changing where buying decisions start. Traditional SEO gets you on page one of Google. AI SEO gets you into the answer itself — and that's a fundamentally different game.

When someone asks an AI tool "what's the best [your category] for [your audience]?" — does your brand appear? Test it right now. Most companies aren't there yet.
AI tools cite content that is structured, authoritative, and directly answers questions. Most marketing content is written to rank for keywords — not to be cited as the definitive answer.
Early mover advantage in AI search is real. The brands that establish topical authority now will be the ones AI tools cite by default — and that pattern is sticky once it's set.
Zero-click AI answers are replacing traditional search for discovery queries. If your content strategy doesn't account for this, you're optimising for a shrinking share of attention.

What we actually do.

01
Live Citation Test
On the kickoff call, we test your current AI visibility in real time — running your top buying-intent queries through ChatGPT, Perplexity, and Claude. You see exactly where you appear, where competitors appear instead, and what the gap looks like.
02
Content Inventory & Opportunity Mapping
We audit your existing content to identify which pages have the highest potential for AI citation — and which are missing the structural signals AI tools look for. We also map the 10–15 queries your ideal customer is most likely to ask AI tools before making a buying decision.
03
AI SEO Audit Report
Using the ai-seo skill from the leading open-source marketing skill library, we produce a structured diagnosis: current AI visibility score, content gap analysis, structural issues, and a prioritised optimisation roadmap.
04
Content Optimisation
We rewrite the top 3–5 pages to AI-optimisation standards: direct-answer introductions, comprehensive FAQ sections, clear structured data signals, and authoritative positioning statements. We also produce schema markup code ready to implement.
05
New Content Recommendations
We identify content topics you should own that you don't have yet — pieces that could become the definitive AI-cited answer for key buying queries in your category.
06
Monitoring Setup & Handoff
We set up a repeatable process for tracking your AI citation rate across target queries — so you can see improvement month-over-month and identify new opportunities as AI search tools evolve.

Every deliverable.
No ambiguity.

You'll know exactly what you're getting before you sign anything. No scope creep, no surprise add-ons.

AI Citation Baseline Report
Your current visibility across ChatGPT, Perplexity, Claude, and Google AI Overviews for your top 10 target queries — with screenshots and competitive context.
AI SEO Audit & Strategy
A prioritised roadmap covering structural content fixes, schema markup additions, E-E-A-T improvements, and new content opportunities — ranked by impact.
Optimised Content (Top 3–5 Pages)
Rewritten introductions, FAQ sections, and structural improvements for your highest-priority pages — ready to publish.
Schema Markup Code
FAQ, Article, and Organisation schema for your key pages — copy-paste ready for your dev team or CMS.
New Content Brief (2–3 Topics)
Fully developed briefs for content topics that could establish you as the AI-cited authority in your category.
Citation Monitoring Guide
A simple monthly process for tracking your AI search visibility across target queries — no expensive tool required.

Transparent pricing.
No surprises.

Build your AI search presence before your category gets competitive.

One-Time Build
$800
No monthly commitment

  • Live citation test on kickoff call
  • Content inventory analysis
  • AI SEO audit report
  • Optimised content (3 pages)
  • Schema markup code
  • New content briefs (2 topics)
  • Monitoring setup guide
Get Started

Pairs naturally with SEO Audit for complete search coverage — but works just as well as a standalone engagement.

Common questions.

Is AI SEO actually a real thing, or is it just hype?
It's real, and it's moving fast. Google AI Overviews now appear on the majority of informational queries. ChatGPT has over 100 million weekly active users making purchase-adjacent searches. Perplexity is growing rapidly as a research tool. The companies that establish AI citation now will be default answers when the space gets competitive — and the space is getting competitive quickly.
How is AI SEO different from regular SEO?
Traditional SEO optimises for ranking signals — keywords, backlinks, page authority. AI SEO optimises for citation signals — directness, structure, authority, and topical comprehensiveness. Some overlap exists (strong traditional SEO helps), but the content structure requirements are different enough to warrant a dedicated strategy.
Can you guarantee we'll appear in AI search results?
No — and anyone who says they can is selling something they can't deliver. AI search is probabilistic and changes constantly. What we can do is give your content the best possible structure, authority signals, and topical coverage to be cited — and we track the results so you can see what's working.
We're already doing SEO. Do we need this too?
Likely yes. Traditional SEO and AI SEO overlap in domain authority and content quality, but diverge in structure and intent. Most pages optimised for traditional search are not structured to be AI-cited answers. The audit will tell you exactly where the gaps are.
How long until we see results?
Citation improvements can show up quickly — within 2–4 weeks of publishing optimised content. But building consistent AI citation authority across your category is a 3–6 month project. The monitoring retainer is designed specifically to track and compound those gains over time.

Related services.

Get cited by AI search.

No commitment. We will audit your current setup, show you exactly what is broken, and give you a clear picture of what this skill will do for your business before you spend a dollar.

Free 30-minute audit, no pitch just findings
Response within one business day
No lock-in, start with one skill and add more anytime